Junya Watanabe 2014 Fall/Winter Collection

Consistently finding inspiration in the great outdoors, Junya Wantanabe continues his unique interpretation of English style with the showing of his 2014 ready-to-wear fall/winter collection. From the beginning, the Japanese designer sent a bevy of crazy-haired blokes down the runway pairing traditional shirt, tie and jacket combinations with hobo-styled patched-up jeans. Next we’re previewed a selection of hunting coats mixing various materials, paneled trousers, wool blazers, casual boots and more. Per usual, Wantanabe’s forthcoming range is built around a very earthy palette with dark undertones and aggressive proportions.

Junya Wantanabe BIO- Junya Watanabe is a Japanese fashion designer, originally the protégé of Comme Des Garcons designer Rei Kawakubo. Born in Fukushima, Japan in 1961, he went on to attend Bunka Fashion College in Tokyo, graduating in 1984. At this time he began his apprenticeship at Comme des Garcons as a patternmaker. In 1987, he was promoted to chief designer of Tricot knitwear line and then moved on to design for the Comme Des Garçons Homme line. Starting in 1992, he has worked under his own name as part of Comme des Garçons. He started his own line under the Comme Des Garçons name called ‘Junya Watanabe Comme Des Garçons’ in 1993 and began showing in Paris that same year.

Watanabe, like his mentor Rei Kawakubo, is renowned for designing innovative and distinctive clothing. He is particularly interested in synthetic and technologically advanced textiles and fabrics as found in his spring/summer 2001 line but also uses more traditional materials such as cotton in his spring/summer 2003 collection. Watanabe is often considered to be a ‘techno couture’ designer, creating unusually structured clothes out of modern, technical materials.

Simple and elegant vibes from LACAUSA clothing perfect for this summer!

Available In-store

LACAUSA is born of the unique space where city, country, desert and ocean converge—Los Angeles. Our name stems from the abbreviations for LA, CA and USA. In Spanish, La Causa means “The Cause”. Our cause is simple: To design and produce authentic California lifestyle clothing locally in our native City of Angels.

Over the under SS 14 collection. From The White Briefs, a very quality driven organic brand hailing from southern Sweden. 

Over the under. Explore what can be found beneath. All remains calm on the surface. Their synergy is a constellation of space, texture, expressions and interaction, seems defined by human composure. Investigated here as a pensive homage to traditional tailoring, editing whimsical notes of forlorn traditions, ever submerged in reforming functionality.

Each individual piece serves as a uniform canvas, open, light, limitless and pragmatic. The White Briefs plays with dimensions and proportions, to underline the seasonal maritime inspired silhouette. SS14 is forged from soft ecological combed cotton twill, sleek sheer poplins and fresh summer terry. Lightweight shorts, crafted shirts and crisp boxers are contrasted by sleek night shirting, blousons and commodious dresses. Overall a sense of translucency can be observed, connecting smoothly with our corporal movements. More structure is added by suggestion a high waisted silhouette, incorporating craftsmanship, sharp detailing and neat tailoring.

The White Briefs truly embraces the shift of the seasons, introducing lightweight swimwear pieces composed of recycled fabrics, a lush subtly striped french terry blouson with metal zip detailing and a opulent pair of beach-ready sweats. SS14 is maintained in controlled colours, such as dark navy, star anise whites, chalky anthracite, mint infused turquoise and mauve morn pink. Leisure means freedom. Freedom in turn, allows for contemplation on the operativeness of our wardrobes.

Applied yet reformed, The White Briefs adheres to the sophistication of our wardrobes, merging functionalism with innovation and utility, always incorporating the essentialism of holistic entrepreneurship. 

Now available in-store or online @ www.amrag.com

These stars love SAM & LAVI and we just got it in from summer come in-store and check it out!

The Sam & Lavi girl wears her heart on her sleeve – literally. As a contemporary lifestyle brand, Sam&Lavi is playful, vibrant and easygoing. Since their launch in Fall 2010, Sam&Lavi continues to exceed expectations with their chic and easy aesthetic.


Known for putting an effortlessly sexy spin on lux basics, Sam&Lavi is an editorial favorite amongst WWD, Marie Claire, InStyle, Lucky and Refinery29 editors.


Partners in both business and life, co-founders Sam and Lavi design with one idea in mind; getting dressed should be accessible and fun. Through evocative prints and luxurious fabrications, each piece is designed to make you feel fantastic, and therefore look amazing.

LIFEwithBIRD A/W 2014 ready to wear Look Book

LIFEwithBIRD is a Melbourne-based label created by Bridget McCall and Nicholas Van Messner. It is the combination of skills and experience that the duo brings to the label which makes LIFEwithBIRD such a unique collaboration.

Bridget McCall (‘Bird’), an accomplished photographer and fashion stylist, completed her training at Photography Studies College in Melbourne. 

After graduation, Bridget pursued her interests in London, where she collaborated on magazine shoots for The Face and I-D magazines. Bridget returned to Australia as an agent for the Jade Jagger accessory range. Fashion runs through the family, with Bridget’s mother an accomplished fashion designer who made clothes for The Beatles and other rock celebrities in the ‘60s. While her sister worked in London as a stylist, and is now well-known for forging a name for herself with her self-titled label Alice McCall. With fashion in her blood, launching her own label was a natural progression.

Nicholas Van Messner (‘Life’) studied Fashion Design at RMIT in Melbourne. Whilst studying he began work with the street couture label, Maiike, as their Creative Director. With a mother who taught architecture at Parsons School of Design in New York, it wasn’t long before Nicholas’ interest in design and technical detail flourished. Fashion became his first medium.

A random act of chance brought the pair together and with interests heavily involved in fashion, creating a label was the next step. Armed with a strong vision, and a mutual motivation to create a well-designed and unique product, LIFEwithBIRD was born.

In 2002 Bridget and Nicholas launched their label. Drawing from their strengths, they displayed a technical ability to translate conceptual, ultra modern ideas into unique leather bags. In the four years since the conception of their label, Bridget McCall and Nicholas Van Messner have transcended their design pedigree to emerge as a unique talent within their own right.

Not only has LIFEwithBIRD forged its own contemporary aesthetic, their designs have grown to include a very successful womenswear, menswear and jewellery line.

Source- http://www.vogue.com.au/people/designers/lifewithbird,18

Available in-store / online HERE

Demoo Parkmooncha Spring/Summer Lookbook 2014

Fashion designer Demi Choonmoo Park was born in Kimje, a small town in the southern part of Korea, where her family owned a children’s apparel company. A happy fixture in her father’s factory and showroom, Park was fascinated by the transformative and reflective nature of clothing and hence, her love of fashion was born. After her family moved to Seoul, Demi attended Hong-Ik University, where she majored in industrial design, followed by the Kookje Fashion School where she studied fashion design. Her industrial design roots are evident in her fashion designs and have defined her compelling aesthetic. 

Demi Park has been at the forefront of Korean avant garde design since 1988, when she launched her label DEMOO PARKCHOONMOO. Subsequently, she launched her eponymous line,PARKCHOONMOO. Responding to high demand, the designer opened her first retail store in 1988 in trendy Apgujungdong (Korea) and expanded quickly into other Asian markets. Since then, Demi’s designs have become iconic of a modern, architectural and yet fluid style. Underlying her edgy but wearable designs is an artistic sensibility and superb fit derived from couture roots translated into ready-to-wear. Demi favors the striking impact of monotones such as black and white, punctuated by counterpoints of color, and layering to create new combinations that have become a signature of the PARKCHOONMOO aesthetic.

Park has won numerous accolades including Presidential Awards. Most recently, Demi was voted one of the most influential designers of 2010. She has the honor of serving as Chairman of NWS (New Wave in Seoul), a leading fashion association in Korea and is the new President elect of the FGI (Fashion Group International) on the Board of Directors in Seoul. Demi has shown her collections in Korea, Japan and France, and has been invited to participate in other significant shows worldwide. 

In a time when many designers are cautious about expansion, Demi confidently is moving forward to launch in the US. She participated in CONCEPT KOREA, a fashion presentation and installation sponsored by the Korean government with the CFDA at the NY Public Library during New York Fashion Week in 2010. Park showed her line in New York for the first time with PARKCHOONMOO FALL/WINTER 2010, and continuously showing her line afterwards. 

Demi Choonmoo Park currently resides in Seoul, Korea and New York, NY.
Select pieces Available in store and online HERE  

After establishing itself as one of Northern Europe’s best street and footwear boutiques, Norse Projects rolled out an in-house brand. The trio of Tobia Sloth, Anton Juul and Mikkel Groennebaek all hailing from CopenhagenDenmark started their boutique in 2002 and the Norse Project label dropped in 2009 following their success. 

Norse Projects is a development focused company that works within the realm of art, design and function. Their work includes collaborative projects with artists and designers and some of the world’s leading brands and companies. 

With a focus on performance and functionality, the collection includes a broad range of technical outerwear, rain wear and premium sportswear made of top quality materials. Each garment is developed with an emphasis of relevance relating to its essential nature; from the fabric and yarns to the function it must perform.

With that said, Norse Projects is perfect if you have been looking to move away from the over-designed, over-branded apparel many streetwear brands have been stuck on, but still want to keep your wardrobe stocked with relevant, fresh gear.

"Norse Projects - created for life - good for all seasons."

Available @ www.amrag.com

Combining sculpture, philanthropy, and symbolic artistry, the exhibition of one-of-a-kind plaster forms of the female torso’s of American Rag employees, have been customized by artists curated by LAB ART. The sales of the “American Rag Keep A Breast Cast Exhibition” will be benefit directly the Foundation’s prevention, education, and support programs.The exhibition will be viewed by all of Southern California in American Rag’s two locations in Newport Beach and Los Angeles for all of Breast Cancer Prevention month in October. Check out these images of the exhibit!