Sneak peak - Autumn/Winter 12
Here’s a few words about the collection by Jacob McCabe:
This past year I was given the opportunity to become the Creative Director at COMUNE, I took on this role in addition to my on going position as Sr. Designer. With the added stress and responsibilities that come with both positions everything in my life needed to become more streamlined and efficient. These tendencies carried over into much of my design inspiration for A/W 2012. While functionality and style have always been a huge part of COMUNE I wanted to dig even deeper. I wanted to capture the real soul of what COMUNE embodies and show our patrons the collection the way I have always envisioned it.
Throughout the development of this collection several challenges have also presented themselves to us within the brand. We decided to move out of our humble Costa Mesa location, had some staff changes, developed domestic manufacturing partnerships, and on top of it all the collection was delayed. With all of these obstacles most people would be overwhelmed enough to want to throw in the towel. Not me. Not COMUNE. We didn’t begin our journey with COMUNE to take the easy way out. When life pushes us, we push back and more importantly we push smarter. We don’t give up. With all that has taken place over this recent year, these struggles have only revitalized our camaraderie and focused our vision of what COMUNE is.
Every aspect from design to marketing is talked through and worked on together collectively. We all see the world differently and have a creative platform where ideas are shared, tried and refined. Having a mutual respect for each other has allowed us to determine “what’s going to work best and why”.
COMUNE is an incredible collective of designers, artists, and revolutionaries that will continue to wander through its boundaries and explore ideas organically. We constantly are pushing each other in a positive way, refining concepts and maintaining progressive thoughts about how we can make COMUNE even better collection after collection.