Junya Watanabe 2014 Fall/Winter Collection

Consistently finding inspiration in the great outdoors, Junya Wantanabe continues his unique interpretation of English style with the showing of his 2014 ready-to-wear fall/winter collection. From the beginning, the Japanese designer sent a bevy of crazy-haired blokes down the runway pairing traditional shirt, tie and jacket combinations with hobo-styled patched-up jeans. Next we’re previewed a selection of hunting coats mixing various materials, paneled trousers, wool blazers, casual boots and more. Per usual, Wantanabe’s forthcoming range is built around a very earthy palette with dark undertones and aggressive proportions.

Junya Wantanabe BIO- Junya Watanabe is a Japanese fashion designer, originally the protégé of Comme Des Garcons designer Rei Kawakubo. Born in Fukushima, Japan in 1961, he went on to attend Bunka Fashion College in Tokyo, graduating in 1984. At this time he began his apprenticeship at Comme des Garcons as a patternmaker. In 1987, he was promoted to chief designer of Tricot knitwear line and then moved on to design for the Comme Des Garçons Homme line. Starting in 1992, he has worked under his own name as part of Comme des Garçons. He started his own line under the Comme Des Garçons name called ‘Junya Watanabe Comme Des Garçons’ in 1993 and began showing in Paris that same year.

Watanabe, like his mentor Rei Kawakubo, is renowned for designing innovative and distinctive clothing. He is particularly interested in synthetic and technologically advanced textiles and fabrics as found in his spring/summer 2001 line but also uses more traditional materials such as cotton in his spring/summer 2003 collection. Watanabe is often considered to be a ‘techno couture’ designer, creating unusually structured clothes out of modern, technical materials.

Amazing details in these hats from Lovely Bird.

Available in store and online HERE

More about Lovely Bird…

…”Fashion shouldn’t be fussy and something as basic as a hat can personalize any look, ” says designer Jaime Haskell.  After fifteen years of working in the fashion industry, dabbling in everything from retail to design, Haskell channeled her love for textiles into a line of hats aptly named “Lovely Bird.” Inspired by her travels, Haskell created a collection of hats for the lighthearted and fashion-savvy girl-on-the-go yearning for the perfect accessory to take her outfit from day to night and even to a Coachella concert in between.

Lovely Bird hats come in a range of classic shapes and colors that are beaded, feathered, woven and trimmed to boho-chic proportions. 

Simple and elegant vibes from LACAUSA clothing perfect for this summer!

Available In-store

LACAUSA is born of the unique space where city, country, desert and ocean converge—Los Angeles. Our name stems from the abbreviations for LA, CA and USA. In Spanish, La Causa means “The Cause”. Our cause is simple: To design and produce authentic California lifestyle clothing locally in our native City of Angels.

Classy and historic shoe brand Grenson Shoes is brining us some heat coming soon in the fall…

This season Available In-store

All Grenson shoes are “Goodyear Welted”, a process invented in the 1800’s in England that is a time consuming way of making shoes, but means that the product lasts longer than any other type of shoes. It also means that the shoe can be re-soled many times over making them a wonderful investment.

There are 4 main departments connected with manufacturing within a footwear company and the components follow a progressive route through each of these departments to produce the finished shoes. The departments are, Clicking, closing, Lasting/Making, Finishing/Shoe Room. From start to finish will take around 3 weeks to make top quality Goodyear welted shoe whereas in cheaper shoe production the rule of thumb is often that if it cannot be made in 5 minutes it won’t be profitable!

Stampd is one of those rare labels that prefers to let its product do all the talking. But when a brand has a track record that is consistently nothing but bangers that resonate not only with streetwear fans, but also with fashion heads at the same time, you definitely start to wonder about the mind(s) and creative process behind the whole thing. So, between collaborating with some of most serious names out there, opening up a new office and workspace in downtown L.A., and planning Stampd’s extension beyond its current stronghold in the market, Chris Stamp somehow found the time to tell us the full story of how his passion for creation took him from working in a restaurant to designing one of the most coveted labels out there.

Have you ever really told your story in full detail?

I’ve read bits and pieces but I think now is a great time with all of your projects and success to tell people how it started. 
I haven’t told the full story, because I don’t want to come across the wrong way. 

I don’t think thats possible, because your story is one that everybody—whether you like men’s wear, whether you like street wear, whether you’re a fashion head—there’s something in your story and there’s something in your collection that they can understand and they have to respect because of where you came from. How did you start with just hats?
I started in college. I started off with graphic design in community college, soon figuring out I didn’t want to stay solidified to just design because art had always been a part of my life, and I wanted to push myself out of my comfort zone. My mom was a handbag designer and early on owned a luggage company in Aspen with my Dad. I grew up in a small business atmosphere.

You grew up in L.A.?
I was born in Aspen, Colorado and we moved to North County San Diego (Encinitas) when I was five, and I grew up between there and Cardiff By The Sea through high school. After I graduated high school I went to college at Cal Poly, in San Luis Obispo. I started my degree in graphic design. I did that for two and a half years, essentially taking a minor in graphic design. It was at that point, that I felt pigeonholed; I didn’t want to be locked into a career where I was designing menus and logos my entire life. But I always knew my passion would take me back to design, so I challenged myself.  I transferred into the business program at Cal Poly and I did an emphasis in entrepreneurship. The last six months of my senior year, I wrote the business plan for Stampd, for what it was at that time, a custom shoe company. I would actually hand paint Chuck Taylors, one by one.

You don’t come from a particularly wealthy family.
Not particularly, no, but I always had the support of my parents in whatever direction I wanted to take myself. During school I maxed out how many unsubsidized loans I could use during school, and invested into stock for the last two years of college. When I graduated I’d saved enough money to make the move to L.A., and started my business.

I essentially worked at a restaurant for the first year, while starting my business (painting shoes out of my apartment), and shortly after being approached by my at that time partner. He wanted to actually make footwear so we started making footwear. He and I made Stampd a footwear company initially, soon after  creating another line called Study Footwear. We worked together for about three years.

I remember early Stampd; you had the floral sneakers and the numbers.
Yes, the numbers and the floral joints were sick, we also had a take on the Nike Jordan V that first season too.

When did the business turn for you? And what did it change?
I ended up splitting ways with my partner at the time. We were just on two different waves. It just wasn’t meant to be, so I restructured what I was doing. I started a production company simultaneously as I was exiting that partnership, which allowed me access to shoot campaigns between LA and New York. I was able to land two or three big fashion clients and I did a full year of ad campaigns for them. I saved every dime and put it towards Stampd. At that time, Stampd was still running on the side, I’d update the blog here and there and release products just out of the necessity of wanting to make cool stuff. That’s when I first started making hats and we did limited edition releases of select headwear and apparel pieces. It was at that time my passion project; it was still on the side.

As things grew with my production company, all of the money was taken and in-turn invested right back into product for Stampd, until I was able to sustain myself financially without the production company income. That was about three years ago and everything that we’ve been making since, has been put right back into the business and it just kind of evolved into where we are now.

Do you have a full staff? How many people? As I look around the room, everyone is quiet, and everyone is working.
I have ten employees, outside of that a collection of creatives, whether it’s photographers, stylists and really just friends. I like to be surrounded by people who like to do creative things, and really understand our aesthetic and what we’re trying to do. I’m pretty lucky in the sense that I get to work with some of my best friends on a daily basis.

So fast forward to this year. How long has it been since you’ve actually been doing the tees? Like the jersey tees, the mesh baseball jerseys, the elongated tees, which is where the market is right now? 
A friend of mine and I just started creating things we wanted to wear… I started with just designing accessories, and then I approached him because he came from more of a technical apparel background and I essentially just said, “Why don’t we start just doing very select apparel pieces.” So he came on as an apparel designer for us and we started doing clothing outside of just T-shirts. We really wanted to be a contemporary, ready-to-wear collection outside of what we came from: accessories. 

A lot of times designers—maybe it’s more of a women’s wear thing—but I just find that a lot of designers design with these creative aspects in mind and sometimes it’s not about wearability and it’s not about selling. It’s about this abstract idea or this concept that is so far-fetched. Your clothes are what guys now really want to wear. Do you wear it?
I honestly wear everything we make just out of the necessity of it not otherwise existing. Literally, us just being fans of fashion and clothes and style and wanting to create things that are easy for our customer and ourselves to wear and feel comfortable in, really.

That’s really important. I think that’s the most important thing about the things that you make because you co-sign it and now you’re your own brand. You Chris Stampd the person, people want to live your lifestyle. People want to look like you and dress like you. Is that weird?
[Laughs] I don’t know if that’s true.

How do you not know that’s true? You have so many people following you on social media. 
Yeah, I just think that’s just more of an aesthetic thing. Maybe they like the photos that we post or what we’re about. I don’t know if it’s necessarily me entirely, but whatever.

But it’s a lot more than just your clothes. It’s lifestyle, it’s about you as a person.
I think it’s about being real. I think it’s about being honest with who you really are and authentic. Not trying to fake whatever. Just be you, and let that be true. Let people appreciate that your point of view.. People can feel out honesty.  

One hundred percent. Back to the clothes, your color palette is very specific; it’s black and white. 
I started with the basics. I predominantly wear all-black. It’s just again, came from what I like to wear. I’m not going to make anything that me or my group of friends wouldn’t wear. Part of the key to our success has been, looking at the history of how well our products have done over the last three years, every product that was a big seller, are the same things I personally wear the most. I’m luckily surrounded by a group of good people that are stylish and kind of get it in the sense that they give us really good feedback.

That brings up another point that I was just having a conversation with someone the other day. It’s interesting how for such a long time, nobody was really interested in L.A. as far as fashion or focusing on any designers. Especially in menswear. People are really starting to notice what is happening in L.A. And now it’s these guys from the West Coast—and I say you guys meaning you, the guys from En Noir, and John Elliott—you guys are the top three contenders.
I mean those are all my boys and I think we all do something different in the market that’s very important for sure. I think one of my main emphases from the beginning is creating a solid business foundation. It’s not about the hype and or who gets the most press. I want what we have to grow organically just out of making good, cool product. If you make something that is high quality at a good price, you start to develop a returning customer, and you start to sustain a business that wasn’t built on the foundation of hype, it’s driven directly based on product. And making things that aren’t in the market has kind of been the key to success in the beginning. It hasn’t been my focus to stunt. I just am me. I just want to make cool shit.

That’s dope. Then fast forward to this fall. This new collection that’s coming out—and i’ve been paying attention since the beginning—it is a fully thought out collection. 
This is our best-curated collection to date for sure. It encompasses everything from footwear to the whole gamut of cut and sew apparel, jackets, pants, button-ups, our full line of essential T-shirts, graphic T-shirts, I could go on. And then getting into our headwear, from a hundred differentsnapbacks, to five panels, bucket hats, beanies. What’s really going on to the next level is the art pieces that we’re making too. We’re even doing things specific to our design office space, the gold dice, oversized tie-dyed bean bags, etc. 

Lifestyle things.

And now you’re going to do something with the surf category?
The surf thing came about because in high school I was a surfer. I grew up in that atmosphere. I grew up by the beach. Surfing has always been a part of my life and growing up, and I always wanted to, when I got the chance, to bring surfing full circle, including it in my business life as well. We’re doing a small capsule collection that will be releasing in Montauk, New York this summer at the Surf Lodge.

That, along with our surfboards, we’re going to be doing a small surf demo and release the collection for the first time, essentially seeing where it leads us, I guess.

What do you think will be the evolution of this? What do you think is next? It’s interesting to see you going back and doing shoes now since that’s where you started. 
Footwear has always been a passion from the beginning. When I entered into the market with footwear, I had no idea I was starting with the most difficult thing first. I’m actually sourcing some stuff in Italy. So I’m going to revisit doing leather bottom shoes, a couple different sneaker silhouettes, all for spring 2015 all done in Italy.

It’s difficult.
And I realized that and told myself I’m not going to get back into this, until I have more of an established brand and more of an understanding of how to run a footwear company. I want make a good shoe at a fair price, with the best quality.

What’s been a challenge for you? 
I think the biggest thing is that, I think a lot of people that want to get to this point (nor do I even feel like I’m even at a point yet) but this is the first time where I have this big office, a lot of my boys on staff, it’s become more than just me, a lot more. It’s really caring about the good of our entire team now. It’s a serious thing, and I’m the worst at taking a step back and appreciating it. I’m so ambitious to the point where every step or everything we get, it’s never enough. It becomes a challenge to relax.

source: http://www.complex.com/style/2014/05/chris-stamp-interview

Over the under SS 14 collection. From The White Briefs, a very quality driven organic brand hailing from southern Sweden. 

Over the under. Explore what can be found beneath. All remains calm on the surface. Their synergy is a constellation of space, texture, expressions and interaction, seems defined by human composure. Investigated here as a pensive homage to traditional tailoring, editing whimsical notes of forlorn traditions, ever submerged in reforming functionality.

Each individual piece serves as a uniform canvas, open, light, limitless and pragmatic. The White Briefs plays with dimensions and proportions, to underline the seasonal maritime inspired silhouette. SS14 is forged from soft ecological combed cotton twill, sleek sheer poplins and fresh summer terry. Lightweight shorts, crafted shirts and crisp boxers are contrasted by sleek night shirting, blousons and commodious dresses. Overall a sense of translucency can be observed, connecting smoothly with our corporal movements. More structure is added by suggestion a high waisted silhouette, incorporating craftsmanship, sharp detailing and neat tailoring.

The White Briefs truly embraces the shift of the seasons, introducing lightweight swimwear pieces composed of recycled fabrics, a lush subtly striped french terry blouson with metal zip detailing and a opulent pair of beach-ready sweats. SS14 is maintained in controlled colours, such as dark navy, star anise whites, chalky anthracite, mint infused turquoise and mauve morn pink. Leisure means freedom. Freedom in turn, allows for contemplation on the operativeness of our wardrobes.

Applied yet reformed, The White Briefs adheres to the sophistication of our wardrobes, merging functionalism with innovation and utility, always incorporating the essentialism of holistic entrepreneurship. 

Now available in-store or online @ www.amrag.com

These stars love SAM & LAVI and we just got it in from summer come in-store and check it out!

The Sam & Lavi girl wears her heart on her sleeve – literally. As a contemporary lifestyle brand, Sam&Lavi is playful, vibrant and easygoing. Since their launch in Fall 2010, Sam&Lavi continues to exceed expectations with their chic and easy aesthetic.


Known for putting an effortlessly sexy spin on lux basics, Sam&Lavi is an editorial favorite amongst WWD, Marie Claire, InStyle, Lucky and Refinery29 editors.


Partners in both business and life, co-founders Sam and Lavi design with one idea in mind; getting dressed should be accessible and fun. Through evocative prints and luxurious fabrications, each piece is designed to make you feel fantastic, and therefore look amazing.

LIFEwithBIRD A/W 2014 ready to wear Look Book

LIFEwithBIRD is a Melbourne-based label created by Bridget McCall and Nicholas Van Messner. It is the combination of skills and experience that the duo brings to the label which makes LIFEwithBIRD such a unique collaboration.

Bridget McCall (‘Bird’), an accomplished photographer and fashion stylist, completed her training at Photography Studies College in Melbourne. 

After graduation, Bridget pursued her interests in London, where she collaborated on magazine shoots for The Face and I-D magazines. Bridget returned to Australia as an agent for the Jade Jagger accessory range. Fashion runs through the family, with Bridget’s mother an accomplished fashion designer who made clothes for The Beatles and other rock celebrities in the ‘60s. While her sister worked in London as a stylist, and is now well-known for forging a name for herself with her self-titled label Alice McCall. With fashion in her blood, launching her own label was a natural progression.

Nicholas Van Messner (‘Life’) studied Fashion Design at RMIT in Melbourne. Whilst studying he began work with the street couture label, Maiike, as their Creative Director. With a mother who taught architecture at Parsons School of Design in New York, it wasn’t long before Nicholas’ interest in design and technical detail flourished. Fashion became his first medium.

A random act of chance brought the pair together and with interests heavily involved in fashion, creating a label was the next step. Armed with a strong vision, and a mutual motivation to create a well-designed and unique product, LIFEwithBIRD was born.

In 2002 Bridget and Nicholas launched their label. Drawing from their strengths, they displayed a technical ability to translate conceptual, ultra modern ideas into unique leather bags. In the four years since the conception of their label, Bridget McCall and Nicholas Van Messner have transcended their design pedigree to emerge as a unique talent within their own right.

Not only has LIFEwithBIRD forged its own contemporary aesthetic, their designs have grown to include a very successful womenswear, menswear and jewellery line.

Source- http://www.vogue.com.au/people/designers/lifewithbird,18

Available in-store / online HERE


Between his tenure at Euro-denim giant Diesel as head of marketing and CEO of their U.S division, founding the eponymous lifestyle brand J. Lindeberg, and working as Justin Timberlake personal stylist—not to mention running the pop star’s brand William Rast—there’s not much territory in the fashion industry that Johan Lindberg hasn’t covered. 

After nearly 20 years of transatlantic commuting, the Swedish-born designer with the ale-blond beard of a Norse god now calls New York home. With his settling down comes his new, downtown New York-inspired brand BLK DNM. The brand sets out to twist the conventional designer model of seasonal collections and behemoth flagship stores: unlike most luxury brands, you won’t find BLK DNM in any department store, supplemented only by a handful of BLK DNM retail locations around the world where you’re encouraged to handle the product in person but buy from the online inventory. There will be no conventional seasonal collections or highfalutin’ fashion shows, simply product injections all year round and short lifestyle videos that feature the brand and a few choice product selections.  We were fortunate enough to catch up with Johan a few days before the launch of BLK DENIM’s Grand Street showroom to get a sense of his past, present, and—most importantly—his handicap on the golf course.

ALEX HOWARD:  Tell us about your history; you’re born in Sweden but have lived and worked all over the world…
JOHAN LINDEBERG: I came here in ‘95, with Diesel, and was here through ‘97. I actually have a very special history with Interview Magazine. When I created the “Successful Living” campaign for Diesel, Interview was the first magazine we gave the ad to, and when I came to New York, Paige Powell, my contact at Interview, took care of me and showed me everything! After that, I moved to Milan, then to Stockholm, then to London for five years, then to Los Angeles, and now finally back to New York.
HOWARD: That’s quite a lot of bouncing around, no?

LINDEBERG: [laughs] Well, now I’ll stay forever and die here… 
HOWARD: Before you started at Diesel, were you working in fashion?

LINDEBERG: My first girlfriend, when I was about 18, was a fashion designer, and my sister was a fashion designer as well. I’ve always been into shopping, and I’ve always been very aesthetic, in a sense.

HOWARD: This is your first denim-based line since working at Diesel, which is such a denim-heavy company. What was the impetus for starting a new denim brand?

LINDEBERG: I left Diesel, and was kind of tired of denim when I created J. Lindeberg. When I felt like I wanted to create a new brand again, I wanted it to somehow have roots in denim, but also to have a lot of tailoring, a lot of leather jackets. It’s not a normal or traditional denim brand. 
HOWARD: What is the aesthetic inspiration behind this new brand?
LINDEBERG: First, I don’t like menswear that’s too tricky, and I wanted to take a lot of inspiration from myself and really only do things that like. I don’t like chinos, but I do like dress pants and jeans, so we do them. It’s pretty straightforward, and just a matter of doing the right products. Instead of doing collections, we say that we do products that we’ll update, like leather jackets, cardigans, and T-shirts. For women, I take inspiration from strong women with good aesthetics and integrity, and a little tomboy influence.

HOWARD: Can you talk a little about the different approach to the structure of BLK DNM as a brand? I know you want the brand to be almost entirely based online, which is a change of pace from a lot of other designers. 
LINDEBERG: I was tired of doing collections, tired of doing runway shows… there was just so much wasted time and energy doing all the runway product and all the filler product. We also decided not to do wholesale, which gives me a lot of freedom; I can basically do what I want and I don’t need to fit into any department in a store. I have a great respect for retailers, but in this era there’s a great opportunity to be a digital native brand, and our main strategy is definitely online.

HOWARD: So who is the BLK DNM shopper?
LINDEBERG: It’s not really contrived at all from anything in particular; it’s actually quite grounded.  I like the attitude in rock and roll, but we do a lot of things across a wide range. For example, we do a t-shirt for $5, but for women I also did a shearling cape for $2,500.

HOWARD: Let’s backtrack for a moment: what was it like working with Justin Timberlake on a celebrity brand like William Rast?

LINDEBERG: Coming to LA and working with brands connected with celebrity was a very different experience.  I thought it was interesting to work with someone like Justin and to work with the phenomenon of celebrity in the U.S., and also to take on the challenge of taking a celebrity brand and adding credibility to it. I was his personal stylist for years,  so I went to his video shoots and his gigs with Madonna, and I did it very hands-on. It was a great way to experience and understand that part of American culture. 

HOWARD: Here’s the million-dollar question: will you ever sell blue denim?
By : Alex Howard
LINDEBERG: [laughs] Yes, but initially we’ll only do black denim for men.
SOURCE: http://www.interviewmagazine.com/fashion/johan-lindeberg-blk-dnm#page2

Demoo Parkmooncha Spring/Summer Lookbook 2014

Fashion designer Demi Choonmoo Park was born in Kimje, a small town in the southern part of Korea, where her family owned a children’s apparel company. A happy fixture in her father’s factory and showroom, Park was fascinated by the transformative and reflective nature of clothing and hence, her love of fashion was born. After her family moved to Seoul, Demi attended Hong-Ik University, where she majored in industrial design, followed by the Kookje Fashion School where she studied fashion design. Her industrial design roots are evident in her fashion designs and have defined her compelling aesthetic. 

Demi Park has been at the forefront of Korean avant garde design since 1988, when she launched her label DEMOO PARKCHOONMOO. Subsequently, she launched her eponymous line,PARKCHOONMOO. Responding to high demand, the designer opened her first retail store in 1988 in trendy Apgujungdong (Korea) and expanded quickly into other Asian markets. Since then, Demi’s designs have become iconic of a modern, architectural and yet fluid style. Underlying her edgy but wearable designs is an artistic sensibility and superb fit derived from couture roots translated into ready-to-wear. Demi favors the striking impact of monotones such as black and white, punctuated by counterpoints of color, and layering to create new combinations that have become a signature of the PARKCHOONMOO aesthetic.

Park has won numerous accolades including Presidential Awards. Most recently, Demi was voted one of the most influential designers of 2010. She has the honor of serving as Chairman of NWS (New Wave in Seoul), a leading fashion association in Korea and is the new President elect of the FGI (Fashion Group International) on the Board of Directors in Seoul. Demi has shown her collections in Korea, Japan and France, and has been invited to participate in other significant shows worldwide. 

In a time when many designers are cautious about expansion, Demi confidently is moving forward to launch in the US. She participated in CONCEPT KOREA, a fashion presentation and installation sponsored by the Korean government with the CFDA at the NY Public Library during New York Fashion Week in 2010. Park showed her line in New York for the first time with PARKCHOONMOO FALL/WINTER 2010, and continuously showing her line afterwards. 

Demi Choonmoo Park currently resides in Seoul, Korea and New York, NY.
Select pieces Available in store and online HERE  

Pigalle Spring/Summer lookbook 2014 

You may have thought that recent rise of clothing label Pigalle came from nowhere, but the Paris-based collective has been bubbling overseas for years. Waiting to build a company off of the simple idea of doing things his own way, owner Stephane Ashpool opened up the doors to the Pigalle store in 2008. 

Building off its street-centric roots, Pigallepresents a compelling range for 2014 spring/summer. Making its debut via this lookbook, the Parisian label iterates classic athletic wear with modern updates, incorporating speckled prints on stadium jackets and baseball jerseys, while T-shirts and vests further the line’s minimalistic appeal. The use of technical fabrics and leather nod to ’90s styling, while Pigalle’s boxed logo round off the piece with boldness.

Source: www.hypebeast.com

Look out for the collection to drop soon via American Rag Cie 

SS14 Lookbook


The Freedom To Be Exact

Two brothers and a best friend comprise one of the finest fashion labels to come out of Los Angeles in recent years. The brand is Second/Layer. Unassuming yet resounding, their design takes on classic and historically cultural cuts and modernizes them with precise tailoring and refined fabrics. The trifecta: Ant Franco, Jacob Willis, and Joshua Willis, answered a few questions and made some lists for your reading pleasure.

Tell us how Second/Layer started and why:
Our background is visual communication, design, creative direction, and finance.

Our first collaboration was through our creative agency with clients such as Atelier NYC, Nike, and Smashbox. The dialogue of Second/Layer developed while Ant was living in Paris, and became an excuse to get him back to L.A.

We developed a small capsule collection, which caught the attention of Details magazine. The result was an invitation to Mercedes-Benz Fashion Week at the Lincoln Center and now we’re three seasons in.

How did you all initially meet and become friends?
Jake and Joshua are brothers and Ant came in when a mutual mentor, Tak Kato, introduced us.

Our personal and professional strengths complement each other and share a sensibility rooted from where we grew up and who we look up to.

What kind of materials and fabrics are you using?
Our selection of materials is based on the comfort, freedom, and flexibility of daily wear, while maintaining a gender-neutral tailored uniformity. Our Japanese mill has been around since 1910 and specializes in one-of-a-kind wool, cashmere, and silk fabrics.

We are interested in elegant simplicity. Our elevated essentials use wool/cashmere yarn, wrinkle-free structured fabrics, and merino wool jersey and soft hand fleece.

Fabric origins: Japan, Italy, Switzerland, New Zealand, and U.S.A.

Where are your pieces manufactured?
Made in U.S.A.

You’re now part of the Forbes list of 30 under 30 in Art & Style. How does it feel to be listed?

How would you define your style and aesthetic?
Chicano/minimal. In the exploration of our gender-neutral aesthetic, we noticed a connection between the ‘garcon,’ or boyish look, for women through the mid-80s, and the Pachuco movement of the ’40s and ’50s in Mexican-American neighborhoods throughout Los Angeles and El Paso. The connection played a huge roll in our personal styles.

Some say that you fall under the “goth-skate” look of Los Angeles and that it’s part of a trend specific to L.A. Do you agree or disagree? Please explain.
Ricky-o layered out, droopy, doopy, extra-long transparent T-shirts, bulky sneakers, and tattooed goth-skate?!

We grew up skateboarding yes. But our personal style borrows from Pachuco culture.

Full proportion billowed silhouettes, gabardines, clean, crisp lines, shirt/jacket outer layers, Vans authentic low, and hopefully more timeless. We’ve also introduced footwear to the collection, which is made in Italy.

We disagree.

A list of music you listen to, if you do, when you design:
100s, Drake, Pimp C, 2 Pac, Hova, Midland, Atish and Mark Slee, New Look, Blood Orange, Hunter/Game, Tanner Ross, Tiger & Woods, No Regular Play, Mario Basanov, H.O.S.H., Defected Records, Scott Walker, Alva Noto, and Turquoise Days.

A list of food you would like at your funeral spread:
Chile verde

A list of favorite places to skate:
Henry Levy’s fifth floor loft space mini ramp on 6th and Mill.

A list of challenges to being a fashion designer in Los Angeles:
L.A. has the worst fabric suppliers of all time.

A list of benefits to being a fashion designer in Los Angeles:
360˚ beautiful weather
Downtown studio
Skate accessibility

A small list of stockists:
H. Lorenzo
American Rag Cie

Written by Daphne Lear

Source: http://www.flaunt.com/mens-fashion/secondlayer/

After establishing itself as one of Northern Europe’s best street and footwear boutiques, Norse Projects rolled out an in-house brand. The trio of Tobia Sloth, Anton Juul and Mikkel Groennebaek all hailing from CopenhagenDenmark started their boutique in 2002 and the Norse Project label dropped in 2009 following their success. 

Norse Projects is a development focused company that works within the realm of art, design and function. Their work includes collaborative projects with artists and designers and some of the world’s leading brands and companies. 

With a focus on performance and functionality, the collection includes a broad range of technical outerwear, rain wear and premium sportswear made of top quality materials. Each garment is developed with an emphasis of relevance relating to its essential nature; from the fabric and yarns to the function it must perform.

With that said, Norse Projects is perfect if you have been looking to move away from the over-designed, over-branded apparel many streetwear brands have been stuck on, but still want to keep your wardrobe stocked with relevant, fresh gear.

"Norse Projects - created for life - good for all seasons."

Available @ www.amrag.com